http://thisisboss.com/blog en charles@thisisboss.com Copyright 2008 2008-12-31T19:01:49-06:00 http://www.texaswebdesign.com/index.php/site/texas_web_design/ http://www.texaswebdesign.com/index.php/site/texas_web_design/#When:19:01:49Z Texas Web Design TEXAS WEB DESIGN AND DEVELOPMENT We are one of Texas’s top website design and development companies because we always keep our client’s specific needs as our top priority. You know your business and clientele better than anyone else. We know web design and development, and we know the Texas market. Specializing in innovative web, print and logo design, we combine impeccable design standards with the expertise of in-house developers and programmers to create visually stunning, effective and engaging websites that drive industry standards. To complement our design and development expertise, we offer web hosting, Search Engine Optimization, corporate branding packages, copy writing services and, most importantly, dedicated customer service. For Texas website design and development, we are your one-stop shop. WEB DESIGN IN TEXAS Customer input is crucial to our creative process, and customer satisfaction is our primary goal. Our main office in Texas, Texas is always open to clients for planning sessions, design presentations, or just to get a status report. In addition, you’ll have access to our easy to use online Project Management System, 24 hours a day, to track progress, upload data and image files, or exchange messages with our creative team. Whether you’re starting from scratch, re-designing an existing website, upgrading for e-commerce or other applications, or developing a whole new branding package for your business, we will develop a custom solution to fit your needs. Contact us for a free estimate and proposal on your Texas website design and development project! WEBSITE DESIGN AND DEVELOPMENT OUTSIDE TEXAS We love our local clients, but the beauty of the Internet is that we can support a range of clients all over the globe. You don’t have to live in Texas to benefit from our website design and development expertise. Using our online Project Management System, we can stay in constant communication, any time of day, in any time zone. Contact us for a free estimate and proposal on your website design and development project outside Texas! 2008-12-31T19:01:49-06:00 http://www.texaswebdesign.com/index.php/site/search_engine_optimization1/ http://www.texaswebdesign.com/index.php/site/search_engine_optimization1/#When:20:36:11Z We’ve all had the experience of looking for specific information on the Internet, typing what seems like a pretty clear phrase into the search bar, and getting a mixed list of useful and not-so-useful websites on the results page. Wading through irrelevant sites can be very annoying, especially when they seem so promising from the description. Chances are good that the more useful sites are near the top of the list. So put the shoe on the other foot: do you want to be a source of irritation in your potential customer’s search efforts, or the knight in shining armor at the top of the page? What you need, my friend, is a strong SEO campaign. SEO is about making your site as “findable” as possible in the vast sea of websites on the World Wide Web, which means configuring them so search engines like Google, Yahoo, Alta Vista, Ask, Lycos and others can find your information easily and index that information in their directories. Sites near the top of a search engine results page (SERP) are said to have high page rank, and they tend to be more relevant. Numerous studies - from eye-tracking to click-through rates – have shown that websites in the top few positions of SERP’s get the greatest traffic. Those lower down the list get lonely, and many users don’t even bother with page 2 or beyond. Think of it in retail terms. You can have the most stunning, well-stocked showroom in town, but if nobody can find it, you won’t sell much. Business Online 2008-10-10T20:36:11-06:00 http://www.texaswebdesign.com/index.php/site/branding/ http://www.texaswebdesign.com/index.php/site/branding/#When:22:30:27Z DESIGNING A CORPORATE IDENTITY As a marketing concept, most businesses are familiar with the term “branding” and have used it to some degree in how they present themselves to the public. But familiarity often breeds neglect, and most companies never grasp the full potential of the process. There’s more to branding than having a nice logo and a catchy sales pitch, which is why “branding” is commonly referred to as “corporate identity”. It goes well beyond a recognizable label on product shelves. Effective branding captures the essence of a company’s aspirations, how it relates to customers and employees, and how that business or product line fits into the grand scheme of things. Effective brands convey a consistent corporate identity to clients in direct and peripheral ways, across a range of media.  Beyond the immediate marketing angle, branding can also shape employee and stakeholder attitudes about the business and their relationship to it.  Business Online 2008-09-25T22:30:27-06:00 http://www.texaswebdesign.com/index.php/site/taking_your_business_online/ http://www.texaswebdesign.com/index.php/site/taking_your_business_online/#When:18:34:10Z Every business needs a website. Whether you’re selling widgets on the open market or providing services to pre-screened clientele, most people go directly to the internet to find out what goods and services are available, who is providing them, and even to get contact information for businesses they already deal with. The phone book is a last resort, if they think about it at all. Having an online presence is essential, but the problem is this: with so many websites out there, how do you make yours stand out? How do you get one at all? What do you need to know to make it work? This is the first in a series of articles presented by Boss Creative to answer common questions about creating and maintaining a business website. Some companies are fortunate enough to have in-house IT experts, others are left to wade through the jargon-laden information on the World Wide Web or in trade publications – which generally assume you already know what they’re talking about. A good web developer will walk you through the process. Unfortunately, a lot of designers don’t understand the “big picture” either. Our goal is to give readers enough knowledge to get what they need out of their websites. Business Online 2008-09-12T18:34:10-06:00 http://www.texaswebdesign.com/index.php/site/rubymuzacom_wins_adobe_site_of_the_day_award/ http://www.texaswebdesign.com/index.php/site/rubymuzacom_wins_adobe_site_of_the_day_award/#When:22:54:48Z Adobe makes some of the most popular and effective design software on the market, so Boss Creative was honored, and admittedly a little proud, to have the website of one of our favorite clients featured as the Adobe.com Site of the Day. On June 20, 2008, Boss Creative received the following correspondence from David Gasior, a web developer at Adobe.com: Congratulations! We’ve selected “Ruby Muza Photography” as an official Adobe Site of the Day. We’ll be featuring your site in the Showcase section of the Adobe website. Adobe recognizes websites based on their use of strong visual designs, superior functionalities, and innovative uses of Adobe products. That’s a gratifying endorsement from one of the best design and web development software companies in the world. This one-day honor also shows the value of productive, collaborative business relationships. Boss News 2008-07-18T22:54:48-06:00