2 Wheel Outlet
OVERVIEW
From Choppers, Cruisers and Harleys to dirt bikes, watercraft, snowboards and scooters, 2 Wheel Outlet provides access to a vast database of motorcycles and recreational vehicles available for sale. Their existing logo and web image was dated and unsophisticated. For the website design, Boss picked up on the high-end design and engineering of the vehicles and let them showcase themselves, with a few graphic elements to emphasize motion, speed, and serious play. For the logo, Boss went with the one unifying element across the range of merchandize, the iconic license plate, a little skewed from all the action. The logo went from little boy toys to big boy toys, with strong graphic and associative power.