KP Legal
OVERVIEW
Law firms tend to be tradition-bound, particularly where branding is concerned. As a newly formed partnership with a diverse practice, Kustoff & Phipps needed a corporate identity that taps into that tradition while emphasizing their energy and commitment to staying “in-the-know” on a broad range of legislation and current issues. Boss Creative developed a logo that capitalizes on the KP “shorthand” for the practice name, and the graphic qualities of the letters themselves. We visual depth and texture with shading, and gave it added graphic strength with the black background and the sphere. Traditional text, contemporary treatment, and it works for both web and print. Case closed.