Real Source
OVERVIEW
Boss created a simple yet instantly recognizable brand identity for this innovative online resource, which will be launched soon. When the founders first got into the real estate business years ago, they didn't know where to begin in terms of basic marketing materials. They figured it out themselves and, after many successful years in the business, decided to give back to the industry. Real Source provides online templates so individual brokers can create their own websites, business cards, marketing materials, and letterheads. After they've designed it online, they can even send it to a third-party print company.
The logo idea started with a simplified sketch of a house, incorporated the universal question bubble, and added the elements of an open book. It's a clean, dimensional, iconic shape created entirely through color and shading, basic elements in the graphics their clients want to create. Stay tuned for the launch of the completed website!