2 Wheel Outlet
OVERVIEW
From Choppers, Cruisers and Harleys to dirt bikes, watercraft, snowboards and scooters, 2 Wheel Outlet provides access to the best deals and the best dealers of motorcycles and recreational vehicles. 2WO needed a new look to provide a solid brand identity that would appeal to 2WO certified dealers and customers alike.
Their existing logo and web image were dated and unsophisticated, using bits of Flash with no flash. This off-the-shelf site offered nothing to set 2WO apart from the competition. The re-branding included a strong, iconic logo with immediate graphic impact. For the overall web design, Boss accentuated the high-end design and engineering of the vehicles to let them showcase themselves through high-quality photos. Effective animation of image and text emphasizes motion, speed, and serious play.