Pitstop Flooring
OVERVIEW
A full re-branding project, including the business name, this flooring company offers a full showroom with a range of floor coverings, professional installation, and an emphasis on fast, efficient, affordable service. They also offer a “Mobile Unit”: a complete showroom in the back of a truck that brings samples directly to the customer’s home. The emphasis on complete service combined with mobility, efficiency, and accuracy got us thinking of an auto racing pit crew. Racers depend on the speed and accuracy of their crew to win a race and keep their cars in top shape. So, PitStop Flooring was born.
The logo combines road imagery with flooring textures, producing a strong visual image. We built a full Flash site that emphasizes the quality and range of PitStop’s products, and keeps things moving with bright colors, animations and interesting page transitions. We’ll also be able to easily integrate their T.V. commercials, installation videos, project galleries, and more.